Apple has long been a leading innovator of mobile technology; I myself own an iPhone.
Too many people don't protect their smartphones with a password or PIN. I anticipate that Apple's fingerprint reader will in fact make iPhone 5S owners more likely to secure their smartphones.
Google's screen for privacy settings does give you more options for what you share than Apple's does. But it's not a complete list, and people aren't aware of whether or not that information will go to a third party.