Anne Sweeney Disney Quotations

A la carte is not good for consumers, and we have experience to prove it. Disney Channel was once offered a la carte, but only a privileged few bought it despite the tremendous strength of our brand. Today, Disney Channel is in 87 million homes on expanded basic, and instead of putting our money towards marketing to retain subscribers, we are instead investing it in high quality programming.

The strategic utilization of new technologies to meet consumer needs is of paramount importance to the growth of the Disney Media Networks Group.

Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we have more and more devices at our disposal, that really means more and more opportunities for the Walt Disney Co. to reach you: through our entertainment, through all of our divisions.

I believe in having total clarity around our goals. I believe in creating these goals together as a group and making sure they're aligned with Bob Iger's goals for the Walt Disney Co. And more than anything, making sure people understand that they have a responsibility to one another.

This agreement, which marks our largest distribution deal outside the US, is great news for viewers, who will now be able to access an even broader array of Disney content, either through their TVs or via broadband on personal computers.