Software is providing power, but software has got to provide simplicity. And that's why our investment levels are going up, investments in the toughest problems: security, privacy, speech recognition, video recognition, and all of those things will fold into this platform.
As I understand it, providing Microsoft's technology to its competitors so they can build 'functional equivalents' of our products now, and match all our future innovations for 10 years, is in fact one of the central objectives,