Chris Denove Domestic Quotations

There's still a gap between perception and reality. People tend to think import vehicles are a little better than they really are, and they tend to think that domestic vehicles are a little worse than they really are. It's beginning to change.

It's surprising to us how many people are either squarely in the import camp or in the domestic camp and don't cross-shop between the two.

If you look at the domestic market, people who buy the domestic vehicles tend to be older in general.