David Carter Marketing Quotations

His marketing makeover is well underway. Clearly, what he is doing is demonstrating his superstar status on the court, and at the same time trying to position himself as a kinder, gentler guy off the court.

Fighting for marketing shelf space alongside Jeter and A-Rod may prove problematic if, over time, Damon is merely perceived as just another all-star player added to Steinbrenner's stable.

People go for different reasons. Consequently, it makes it more challenging for the league or a given team to put out a single, coherent marketing message that says, 'This is the reason you attend.' You see that throughout sports, but it's a little bit more fragmented in soccer because you have the multiple target markets and you have the difference in the style and size of the stadiums.

You can run into an issue where the quality is compromised by the quantity. But the sponsor is not just involved to reach people on site. It's part of a broader marketing strategy. Any potential clutter is offset by greater tactical opportunities.