David Lucas Offer Quotations

The zero percent is real effective on those (U.S.) models. Customers shop the monthly payment, so zero percent is what moves the vehicles. As long as they (automakers) can afford to offer zero percent, they're going to be there with it.

The zero percent is real effective on those (U.S.) models, ... Customers shop the monthly payment, so zero percent is what moves the vehicles. As long as they (automakers) can afford to offer zero percent, they're going to be there with it.

If you offer a good product, you do well.