Dietrich Mateschitz Quotations

When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now its called adventure sports, extreme sports, and outdoor sports.

Brands need to take the phrase 'acting like a publisher literally.

Of course, it will be a kind of a sister team,

I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time.

But at the very start, Toro Rosso perhaps have a better chance to score points than does Red Bull.

It is a must to believe in one's product.

Our goal is to further strengthen the team and position the New York Red Bulls as the soccer metropolis of the East Coast.

We have more drivers than cockpits and we had only two possibilities,

We all know how quick David can be, when he is fully motivated. He still has it.

There are almost no sports within which mortal accidents are not a reality.

So we will always have the most up to date configuration.

The most dangerous thing for a branded product is low interest.

It's not an easy decision to make, I'm still regretting it,

By 2007, I also presume that the Ferrari engine will be reliable. The driver cannot be the weakest element.