Edward Avery "Ned" McIlhenny, son of Tabasco brand pepper sauce inventor Edmund McIlhenny, was an American businessman, explorer, and conservationist... (wikipedia)
The explosion of other hot sauces, we think, has improved everyone's chance to sell more of their product. So, we like it,
We love the grandfathers and grandmothers that use it, ... But we want to also be the grandchildren's and great-grandchildren's product.
We husband that brand name, ... We treat it very proprietarily and are careful about what we put that brand name on.
Tabasco sauce is different from other hot sauces in many ways. Primarily, the variety of pepper we use is more difficult to grow in many respects, ... It's smaller. It's more difficult to pick.