The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.
The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas.
By the time that product is ready to be distributed widely, it will already have established customers.
Don’t be in a rush to get big. Be in a rush to have a great product.