Evan Spiegel Social Quotations

The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.

Social media is about friending someone so they'll invite you to a party or get you a job. If that's the work, Snapchat is the playground.

Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun.

Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.

The feed was probably the biggest innovation in social media of late. But the interesting thing about a feed is that the more content you consume, the farther in time you go.