I'll be amazed in my lifetime if my business gets to being 5 per cent online.
Even if you sell the same number of plasma televisions - if you are selling them for 20 or 30 or 40 per cent of the original price, your revenue goes down, and the profit goes with it.
I would think that most of the online business will be conducted by traditional retailers and that over 90 per cent of the e-retailers will, in fact, all go out of business.
I know people like myself where we've got resorts, or we're in the hospitality business, and we just can't make money because you're paying someone minimum $42 per hour or something on a Sunday.
You've got to open on a Sunday, but at the end of the day, you've just lost a lot of money by opening on the Sunday, so it's very, very difficult to make money when you're paying unskilled people $42 per hour.