Great companies start because the founders want to change the world... not make a fast buck.
Evangelism is selling a dream.
People who earn the label "creative" are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
One must understand what people are thinking, feeling and believing in order to enchant them.
The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.
Pursuing your passions makes you more interesting, and interesting people are enchanting.