One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge.
Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality.
Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car.
I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right.
When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling.
We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter.
If design isn't profitable, then it's art.
I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars.