James Montague Meetings Quotations

We know that great content, great speakers, and a venue that's a draw for physicians are all important factors for dinner meetings. But very little is known about how physicians decide which dinner meetings to attend. We need more specific demographic data to help us figure out what it is the doctors want in a dinner meeting and how to give it to them in the most efficient manner.

For a series of meetings, if you can reduce the no-show factor by even 1 percent, that can make a significant difference. If you're running a series of 100 dinner meetings and you can get even one more doctor to each one of them, then you've touched 100 more physicians. That has a lot of impact. Even a minimal decrease in the no-show factor can pay volumes in dividends for years to come if, for example, those 100 doctors were to change their prescribing habits based on what they learned.