We wanted to make a statement. The new AOL is optimized for today's high-speed (Internet) user.
AOL was a roller coaster ride. I was lucky and privileged to be a part of it, both the ups and the downs.
When I was at AOL, I was always on the web media side while much of the company was focused on the ISP business. We focused on big categories like celebrities and sports, and we created brands around that category like AOL Celebrities, AOL Movies and Fanhouse.