I don't think we should see the world of books as fundamentally separate from the world of the Internet. Yes, the Internet contains a lot of videos of squirrels riding skateboards, but it can also be a place that facilitates big conversations about books.
This squirrel is inadequately afraid of humans! Squirrel, I am a threat to you! We are enemies! Please get off my bench! Oh, god! Oh, god! Don't touch me—oh, god!