John Tschohl Door Quotations

It 's solving a customer's problem or complaint and sending him out the door feeling like he has just done business with the greatest company on earth. It's taking an unhappy customer from hell to heaven in 60 seconds or less.

Recognition is another important element of empowerment. Employees who make empowered decisions should be recognized and rewarded. Celebrate them. Feature them in the company publication. Give them a prime parking spot near the front door for a week. Throw a pizza party. By doing so, you are sending a message to the rest of the workforce that empowerment is important.

Advertising will get a customer through the door to your business once, but it is service that will keep them coming back. Advertising is aimed at the masses; customer service is aimed at the individual. Service recovery creates word-of-mouth advertising that is 100 times cheaper and more powerful than traditional advertising.