Jonathan Ive Philosophical Quotations

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.

The memory of how we work will endure beyond the products of our work.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

Apple's Jony Ive describes his "fanatical" approach to design in new interview

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

Very often design is the most immediate way of defining what products become in people's minds.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

It's very easy to be different, but very difficult to be better.