With major networks' video locked away in their own sites, portals must romance other video sources, including less aggressive cable networks.
With video moving onto the Web, the lines are getting more blurred and companies with a presence on both sides of the convergence will play from a position of strength.
Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.
One thing they do that's actually pretty interesting is their video search, which is designed to look across the whole Internet. That's pretty valuable.
There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.
They just moved into the fast lane. If you're thinking about getting video distributed more broadly, this is the best scenario.