Ken Cassar Web Quotations

There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.

...As consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.

Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.

Web users are conducting more searches not because they can't find what they're looking for, but because search as a utility has become deeply ingrained into people's everyday lives.