Kurt Barnard Customers Quotations

When the full story is reached at the end of the quarter, retail profits will be less impressive, especially in apparel. There was nothing in the display windows (of clothiers) to incite cautious customers to buy.

Sharper Image products also evoke the desire in customers to buy them. Granted that a $1,800 massage chair may not appeal to someone who just lost their job, but one reason that these kinds of high-end gadgets are in demand is exactly because some people want to pamper themselves and take their mind away from that kind of reality.

Sears is on the way back to health. They're doing a good job (of cost cutting) and they are offering customers a good, recognizable value and customers are responding.

Upscale stores have done very well because their customers have been fortunate to amass a bit of wealth, so they're not worried about their jobs. But people who live paycheck to paycheck have to be careful, and they look at the price tag before looking at the product.

Even the most loyal customers won't be able to resist a very good bargain. And by the time the loyal customer has bought all the Wal-Mart bargains, there won't be very much left for Target.

A terrible problem for retailers is that most stores are evoking yawns from consumers, instead of excitement. Retailers just can't keep making the mistake of taking customers for granted by selling ho-hum kind of merchandise. Consumers are looking for unusual and exciting products and they're not finding them.

These two companies gave a must-have lesson for all retailers, Sharper Image combed the globe for unusual and exciting products that weren't run-off-the-mill ... Retailers made the mistake of taking customers for granted and the payoff came two weeks ago in much weaker Christmas sales because of ho-hum kind of merchandise.

These two companies gave a must-have lesson for all retailers, ... Sharper Image combed the globe for unusual and exciting products that weren't run-off-the-mill ... Retailers made the mistake of taking customers for granted and the payoff came two weeks ago in much weaker Christmas sales because of ho-hum kind of merchandise.