Pessimism - Every dark cloud has a silver lining, but lightning kills hundreds of people each year who are trying to find it.
Insanity - It's difficult to comprehend how insane some people can be. Especially when you're insane.
Discovery - A company that will go to the ends of the earth for its people will discover it can hire them for about 10% of the cost of Americans.
Mediocrity - It takes a lot less time and most people won't notice the difference until it's too late.
Pretension - The downside of being better than everyone else is that people tend to assume you're pretentious.