Leo Burnett Advertising Quotations

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

There is no such thing as a permanent advertising success.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Plan the sale when you plan the ad

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Good advertising is a happy wedding of words and pictures, not a contest between them.

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Don’t tell me how good you make it; tell me how good it makes me when I use it.