Lindsay Charlton Broadband Quotations

The launch of ITV Local is part of the emerging broadband strategy within ITV.

This is the first time in 50 years that an ITV region has provided news and feature programming 24 hours a day to the entire region. We're also giving our viewers the opportunity to create their own programming and we think there is an enormous appetite for this service. Friends and family can catch up with their own region wherever they are in the world thanks to the Internet and broadband technology.

What's pushing the BBC is they see this as an expansion of their public service remit. We see ITV Local, and broadband, as an opportunity to access new markets. My view of the BBC and its broadband plans are the same as newspapers'; that it is all very well, but there should be a proper market-interest test because they are a publicly funded broadcaster.