M. Wolfe Brand Quotations

Over the last month, HFTP President Ralph Miller and I have entertained numerous requests for HFTP to create a strong European presence with our conferences and other educational opportunities. In order to explore these possibilities thoroughly, we are strengthening our relationships with some of our European friends, IH&RA. We are also using this opportunity to get our brand more widely recognized by major European players in the industry.

We are really excited about this promotion because it gives our readers a chance to interact, ... Readers can exchange valuable tips on subjects such as dealing with food allergies in school to what brand of clothing holds up the best during recess.

The brand redesigned, reinvented and repositioned itself to appeal to a younger, more fashion-aware though far from cutting-edge customer.

Everyone connected with 'Conviction' is excited about being part of the breaking wave of a brand new technology.

They've implemented a short-term strategy that sacrifices long-term results. They want to create enough brand equity to withstand a competitive threat.

I don't think the franchise has a wear-out factor. There are gonna be great stories forever. My only mantra is: Keep the brand healthy.