Martin Baird Reputation Quotations

Casino guests who are willing to risk their own personal reputation and spread positive word-of-mouth advertising about a casino are guest advocates and the degree to which a property has advocates is a highly reliable predictor of future growth.

Ask someone which restaurants they are satisfied with and they will gladly tell you. Ask them which restaurants they recommend and their answer puts their personal reputation at risk. They don't want to disappoint their friends, who are likely to patronize the restaurants they recommend.

Look at the pieces you have in place to make it easy for your guests to risk their reputation by telling family and friends about your amazing casino. The easier you make it for your guests to feel comfortable recommending your casino, the better your casino will do going forward.