What we discovered was that by creating additional content for this show, we could creative a marketing tool that would have fans more invested in the program, and if it was cool they'd share with their friends.
Following independence, it immediately charted its own course, not falling for certain big-name Western economists who came into to the rest of Eastern Europe and gave advice that was not necessarily the best for a specific economy.
You really can make wiffle ball your own game. Every field is different.
It's about creating something that you want to tell your friends about, and show your family members, ... You've got to make sure it's organic to the show, original and unexpected.
If you do things right, you get higher 'talk value,'