Nothing else we're seeing can return the growth rates paid search is delivering right now. People keep looking around for the next area that will grow by 100 percent, and those industries are rare.
Local search advertising isn't doing anything right now,
Paid search alone drove online marketing last year. But the sectors are going to grow in harmony this year.
You have to be able to go on the site on a regular basis and see enough profiles that you're not seeing the same people over and over again, which sounds easy and obvious, but it really depends on the depth of the search you're doing.