You are One with everything. When you are clear about this, your definition of self-interest will change.
Your whole life is a message. Every act is an act of self-definition . Everything you think, say and do sends a message about you.
Every act is an act of self definition.
My joy is in your freedom, not your compliance. I do not want your worship, I do not need your obedience, and it is not necessary for you to serve me. Deity has no needs. "All that is" is exactly that: all that is. It therefore wants or lacks nothing, by definition.