Neil Stern Store Quotations

Sears is a store that is designed for suburbia. They sell a lot of things like major appliances, barbecues and power tools that intrinsically go to people with bigger houses and garages and room to put this stuff.

Sears is a store that is designed for suburbia, ... They sell a lot of things like major appliances, barbecues and power tools that intrinsically go to people with bigger houses and garages and room to put this stuff.

Tommy Hilfiger came in and created 300 shops. Now every one of the department store anchors has a Tommy shop and a Liz shop. It gave vendors more control, and it also was a real estate grab. There was no real defined reason to go to Marshall Field's because it has X, X and X that Carson's doesn't have.

If you do that kind of advertising, you better be able to execute at the store level. If you don't, you're really going to lose those customers.