Nolan Bushnell Thinking Quotations

I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.

Everybody believes in innovation until they see it. Then they think, 'Oh, no; that'll never work. It's too different.'

In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.

I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way.

In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.

A lot of people think that success is luck and being in the right place at the right time. But I think if you’re willing to work harder than anybody else, you can create an awful lot of your own luck.

I think in terms of businesses, in terms of things that are really big and marry technology with entertainment. That's where I like to spend my time.

I don't think people understand how much hard work innovation is. That it's not just getting an idea. You really have to cross your T's and dot your I's long before you ever start on the project. I don't think people perceive that about me. I work hard.