A lot of these athletes, their objective is to sustain their quest for the next Olympics, not having to work at a job that distracts them, ... Most of them will gladly do it on six-figure deals. Five-figure deals are what a lot of these athletes look for.
Those that are expected to win individual gold medals in compelling sports should have a couple of deals going into games. If they do well, there will be a deal or two after the games.
At this point, seven-figure deals are being done, ... Eight-figure deals are at this point out of reach, unless you look at all their deals added together.