A middle-income shopper may migrate to a Nordstrom from a...

A middle-income shopper may migrate to a Nordstrom from a Macy's and spend $65 instead of $45 on a gift because they are serviced better at a Nordstrom, ... Department store chains like Sears and J.C. Penney need to be very aware of this if they want to retain their shoppers over the holidays.