Holiday Inn comes in at the bottom of the market, but they...

Holiday Inn comes in at the bottom of the market, but they can't go upmarket except if they emulate the Four Seasons. So they can go up, but they have to emulate the people they're trying to compete against. They can't disrupt them, because there isn't anything about their model that is extendable upmarket.

Clayton Christensen Quote About Bottom, Compete, Disrupt, Emulate, Except: Holiday Inn Comes In At...

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