But ultimately, I'm not sure what impact it will have. I...

But ultimately, I'm not sure what impact it will have. I don't think people will want to watch a 1 1/2- or two-hour movie on something the size of their hand, but it could have value to advertise and promote movies. We're generally encouraging online movies, and there are all sorts of ways of working against piracy, ... the biggest threat to our industry.