We want to create one of the greatest challenges for our...

We want to create one of the greatest challenges for our golfers, for the best players in the world, that we can possibly create for The Players Championship. We have to return to its original intent, which was to play firm, fast and fair. In order to do that, we have to undertake a fairly Herculean project. We need the ball to be bouncing all over the place when it lands here. And that doesn't happen. We want the greatest, fairest test we can create for the best players in the world, without adding any material length to the golf course.