This is a major issue because no one has determined an...

This is a major issue because no one has determined an accurate way to measure the audience. Keep in mind that this is a self-regulatory rule adopted to head off legislation. It is not a law and if violated does not constitute an illegal act. So the penalty for violating it is non-existent. The point is for companies to use their best efforts.

Doug Wood Quote About Accurate, Adopted, Best, Companies, Constitute: This Is A Major Issue...

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