We wanted the campaign to match the quality and drama of the...

We wanted the campaign to match the quality and drama of the 'My NHL' regular-season campaign, while featuring the skills and personality of the players. The 'My Stanley Cup' campaign conveys the dedication, intensity and sacrifice the players and fans share to claim Lord Stanley's Cup.

Ed Horne Quote About Campaign, Claim, Conveys, Drama, Fans: We Wanted The Campaign To...

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