In the 1960s, if you introduced a new product to America,...

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

Howard Schultz Quote About Lying, Exercise, Years: In The 1960s If You...

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