Today, in this environment, your time is much more valuable...

Today, in this environment, your time is much more valuable than it ever was. That's universal. Do people have half a day to just scratch out and go play golf? Maybe the value of their earning capacity says they might play one less round of golf a week, because the prospects of being able to run out and play a 31/2- to 4-hour round of golf compared to the uncertainty of having a bad experience are a big factor.