TechTarget's commitment to accountability and advertiser ROI...

TechTarget's commitment to accountability and advertiser ROI has made its online properties our preferred media for lead generation, ... When we learned TechTarget was bringing that same commitment to online branding, we were quick to sign up. As a result of our TargetROI: Brand program with TechTarget, we can now demonstrate conclusively that banner advertising with strong creative on a TechTarget site enabled us to achieve dramatic shifts in awareness, consideration, and purchase intent. We believe this will create a climate that will help us convert future leads to sales more quickly.