You don't want to blow all of your opportunities out of the...

You don't want to blow all of your opportunities out of the gate. The media has a short attention span. It's always good to know what you don't know. You don't want to operate on assumptions. You shouldn't think getting your film into Sundance means making a $10 million deal. Clear away, you've got to pick a market for it. Know what you've got on your hands and how to compete against all the other films out there.