The big problem is just this kind of gigantic piece, of kids...

The big problem is just this kind of gigantic piece, of kids reading less and liking it less and so getting worse at it. It's kind of this terrible spiral: Since they're not so good at it they do less of it, get worse at it, do less of it. And it's really what I discovered five, six years ago when I started the 'Guys Read' thing.