Alinsky's 1971 book, 'Rules for Radicals,' is a favorite of...

Alinsky's 1971 book, 'Rules for Radicals,' is a favorite of the Obamas. Michele Obama quoted it at the Democratic Convention. One Alinsky tactic is to 'Pick the target, freeze it, personalize it, and polarize it.' That's what the White House did in targeting Rush Limbaugh, Rick Santelli and Jim Cramer.