We've patented the idea... of using the address book as a...

We've patented the idea... of using the address book as a place to declare that you like a brand. By so doing, the brand has now got your permission to send you personal messages - it could be money off offers, coupons, promotions, just information, whatever is appropriate.

Keith Teare Quote About Address, Brand, Declare, Messages, Money: Weve Patented The Idea Of...

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