You're convincing these big, tough football players to wear...

You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.

Kevin Plank Quote About Bit, Convincing, Felt, Guys, Itself: Youre Convincing These Big Tough...

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