We don't really base it around good and evil or the moral...

We don't really base it around good and evil or the moral impact of the story, ... We just don't include the bad things in the story. Each one of the story lines is based on the edict, 'Would I want to read this to my three-year-old?' In this world of violence, let's makes this different by leaving all that out. We just let Happy and Max do fun things.