It has an extremely strong, hard-core audience, ... It has...

It has an extremely strong, hard-core audience, ... It has been marginalized as a sport of cable TV. It's never been an advertiser-friendly sport because you don't know how long a bout will go, and some advertisers are hesitant due to its perception of something of a blood sport. But I don't think anyone is going to lose money on this bout.

Lou DiBella Quote About Anyone, Audiences, Blood, Cable, Due: It Has An Extremely Strong...

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