One time is not going to do it. I have to explain, 'You...

One time is not going to do it. I have to explain, 'You really have to come every week,' and they may think they can't afford it. I have to help them understand the value. It isn't really a question of money. Whether it's $20 or $80, people still have this idea that is hard to pay for health care. Once they have a treatment or two and feel a little better, then they value it.