If you were a purist about language, you might think that...

If you were a purist about language, you might think that this was a disease that people were contracting from contact with the show. If you are somebody who delights in that ephemeral novelty in language, then you realize that people are so impressed with what the show and that it's affected them so much, that at least mildly in their own language practices, they want to be a part of it, and I think that's interesting to see happen.